The life behind us

I still remember the day when my aunt was supposed to return home by 5; but that day , the clock showed 8 and she had still not returned. My uncle who was quick to panic , started to make calls to common friends to check if she was with any of them. Not getting a positive response , he called up relatives and all of us started the search for my aunt , each in a direction . It was 9:30 when we almost gave up the search that she reached home safe and sound.She was delayed by a traffic jam and a tyre burst to the bus she was travelling in .
What an unncessary amount of tension we had gone through. The very next day my uncle got her a cellphone (they cost a bomb those days).

How different life was in those cellphone "less" days. True it is one of the most useful inventions andd we are so hooked to it that one hour of battery down would be capable of giving us the same amount of tension that we had when my aunt went " missing". Today it is difficult to imagine life without a cellphone. Slowly the STD booths ( those blue/ yellow colored ones) that used to occupy every turn in the street are slowly disappearing too.
We are so used to withdrawing money from the atm's that we consider withdrawing money from the bank a banal ritual. We are too lazy to walk down to the kirana shop next lane , so we call him to get a bottle of coke home delivered while we sit cozily and watch a movie. We are so busy working on the Laptops ( chatting )that we fail to notice that our waist size is getting wider in proportion to the screen of the TV/laptop getting thinner. Gone are those days when shopping would be a fun event with the members of the family taking hours to get ready and the children all excited, spend the whole evening walking the streets of the bazaar while the ladies of the house are ever dissatisfied with the variety being shown and the ritual winds by having food outside. Today everything is done at the click of a button online ( we just have to believe that the product is as good as it looks online).
Our life without the elevator in the apartment, our ipods while on a journey, a laptop without the internet connection, with a one hour powercut a day (there used days when this one hour would be the time when neighbours caught up on gossips and gyan, the children played uninterruptedly, grandfathers told stories about the stars in the sky etc ..), would be difficult ot even imagine....
Agreed these new technologies have improved our lives manifold but the fact remains that it has been successful in reducing our creative, socializing and physical abilities...

Can you beat it ???

The thought of working in an organization ,the feel of the status associated with a job,the thought of contributing to your family ( atleast stop being a liability ), getting paid , the first salary, getting your mom a saree with the first salary and the million dollar expression she would give when she sees it, going on to buy that expensive watch you always dreamed of owning,.............
Being a fresher, for me these are only too alluring.... at this stage you are desperate for any job that would come your way ( profile i mean ).You are fresh from college , all out into the world to prove yourself , with oodles of ambition and energy and just about any job seems interesting.
But on thinking further, any job that i take up , say 10 years down the lane would i still have the drive in me to wake up every day afresh with ideas, enthusiastic about going to work et al ... ????
I had this argument with a senior ; saying that for me to be atleast interested in going to the workplace 10 years later ( now if i have a loan to be repaid then i have no other option than to work :-x ) i should atleast get into an interesting /challenging profile ....and he countered it saying every job tends to be monotonous in the long run .. it is upto you how you flavour it up and make it interesting to you. I did not buy his theory flat , but on musing over it , i feel he has a point .. maybe he is right , or may be i still have my point ...
well the point is is there a way to break the monotony ?
Should the job be interesting or the person be creative enough to keep himself alive with passion ?

Zara Hatke ....

I have always admired and watched with awe ( most of the times with my mouth wide open and a smile that always creeps up my face unknowingly ) these wonderful pieces of art (The minds that designed them should be paid tributes ).For a moment i am transported into the world that they've designed and lose track of everything at hand. Be it the latest ZooZoo world or the ever green airtel and Hutch (formerly) ads ... Apart from brilliant scripts and music what is it that makes them click ?
Any amount of flowery words would not be able to do justice to the creative execution of these ads . So i decided to capture those wonderful moments here ,, and let the pictures weave their magic on you .These are some of my favourite ....
1.The Saint Gobain one (Comic quotient)
2.Airtel (Emotional Quotient)
3.Hutch puppy (Emotional Quotient)

4.Hero Honda Splendor (Amazing mix)

5.Vodafone Music Phone (Mast filmy)

6.Fevicol (Evergreen comic)

7. Pulsar Hoodibaba Ad (What a storm it created )

8. And of course the Zoozoos ..