The mind is so filled with clutter that it becomes so difficult tomake a simple decision. The decision was to zero down on a topic to write about (Why is it that the most simple of decisions are the toughest to make ? like suddenly somebody asks u tell a joke/ story ... and you are struggling to pull one out of your mental clutter !!! ). Anyways i finally decided to write on one of my passions .. (God now this is really simple .. but again what will i write on when i am done with all my favourites !!! )
Finally the world (automotive ) is waking up to the fact that small can be powerful, beautiful and of course lucrative .It all started with the ambitious project of the Nano and then within a year we have almost all the top players competing to launch their own versions of a car in the small segment.Toyota , which never wanted to step out of the luxury car segment also wants to desperately launch a small car.
Inspite of the recent slump in the automobiles segment , it did not deter these makers from setting to launch their cars in 09- 10 . The segment has become lucrative because of
1. Number wise :A rise in the upper middle class population ( largely due to white collar employees )
2.Buying power wise :The recent pay revision, lucrative salaries (corporate sector )
3. Cars wise :Attractive Variety and style in the new models / versions not compromising on quality
4.Behaviour wise :These new upper class consumers have always dreamt of owning a car ( when they were in the lower middle class ; and jump at an early opportunity to fulfill this dream )
Moving further ,the new launches lined up for the next 10 months are refreshing and attractive . Take a look
1. The JAZZ by Honda
2. The RITZ by Maruti
3. The NANO by Tata
4.The BEETLE by Volkswagen in the small cars segment .
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